Asian McDonalds Products in Germany and also in China?
on July 28, 2008McDonalds Germany just started their TV and Radio Campaign to promote their Asian Products, that are released due to the Olympics as McDonalds is one of the sponsors. I’m wondering if there are other Countries lucky enough to get a Beef Lang Tzu or Shrimp Lemon Burger. Trying to find out what “Lang Tzu” could mean in Chinese I learned that Tzu doesn’t exist in Pinying, the writing of Chinese language with western letters. So why would McDonalds want to fool us with a “fake” word? Or – by doing so – did McDonalds develop a fine sense of irony. I don’t think so but I would have appreciated it.
Anybody out there a victim of McDonalds Olympia Specials too? I haven’t found anything particularly interesting in Shanghai so far.
Pic by: sheilaz413
“Lang Tzu” burger is not meant to be a real chinese name or word. If you are in germany then “Lang Tzu” sound exactly the same as the german words “Lang zu” (also looks the same), which means “Grab it”. So the name is more a joke and a very good example of the humor in most of the McDonalds campaigns over here in Germany.
This is a “go and get it / grab it”-burger -a “Lang Tzu”-Burger
…and yes, I am a little late with my repsonse ;-)