Inside Out

… just write your specification right on it! It might catch the eye too…

Just found this banner advertisement on http://www.cityweekend.com.cn.

Really cute with the little hearts and the purple color. Now let´s think about the potential target group. Male? Nah! That´s obviously for women only. Age: Thats tricky, but most likely teenagers or housewives above 50. At least thats what I´d say about the foreigner part, which also answers the Profession question.

But luckily we get the exact target group description right on the banner:
designed for the sophisticated, over 25 Chinese and foreign professional (who feels passionate about purple and hearts, wait purple hearts… nope I can´t make a political correct joke with that)

By the way “the first 20.000 members receive free VIP membership for one year”. Check www.yuanlaishini88.com if you think you fit the target group.

If their marketing person has a Google alert for “yuanlaishini88″ we might soon get enlightened, because I´m still struggling with the sophisticated part.