Inside Out

I’ve talked about Viscape and how they use Social Media as a Online Company. Paulo Coelho is not necessarily connected to Social Media, as a famous Author he could as well sit in his house and use an old school typewriter and the publisher would do the rest for him. Well maybe the publisher adds some helping/ typing fingers, but still it is Paulo Coelho and assistants (who are Paulo Coelho enough to write in his name).

Alex mit Paulo Coelho by Alex Wunschel alias Podpimp

- So I know him as a writer and read two of his books. He’s not my favourite but I can see why people love him.

I know his name which makes him pass my selective attention filter. I saw his articles or pictures of him frequently every now and then, but as I signed up on Seesmic he was there too. And this time an assistant would have earned an academy award for this impersonation. As I’m looking this up Mister Coelhos last activity was 9h ago a reply to Loic le Meur. Do I need to say more? I will just in case. :)

The next thing that surprised me was a picture the Podpimp alias Alex Wunschel (the best german Podcasts ever: “Der Blick über den Tellerrand” and “Pimp your brain”) posted on Flickr. As Alex used a Creative Commons Licence I’m allowed to use it here.

Finally I did the search for Coelhos online activities AND? He’s pretty much everywhere and he offers everything. It’s amazing. I’m really impressed. He has a website -  of course, he has a blog -  of course. He has a site where all his communities are listed and - as I mentioned before - he’s everywhere. He offers free texts, free postcards, conversation, answers question, …

I just signed in to Friendfeed to follow Coelho there and the last thing my contacts (Matthew Bennett) posted was: “Great Guardian article about Paulo Coelho and how he’s making the most of digital + print to create a new experience: http://ping.fm/axosL”. As there’s a journalism professor continuing the story I’ll stop here to reduce redundancy and pass over to the Guardian.