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communities

If the banner design doesn´t match the target group…

Tine    July 17th, 2008
   Tine
   Published in Design, communities  |  No Comments

… just write your specification right on it! It might catch the eye too…
Just found this banner advertisement on http://www.cityweekend.com.cn.
Really cute with the little hearts and the purple color. Now let´s think about the potential target group. Male? Nah! That´s obviously for women only. Age: Thats tricky, but most likely teenagers or housewives above [...]

Community Revenue and ROI research study

Tine    June 9th, 2008
   Tine
   Published in communities  |  No Comments

I just stumbled upon this great study by Forum One Networks. One of their projects is the Online Community Research Network. Why didn’t I find that earlier? The study was made in October 2007… Better late than never. They also provide other interesting stuff and you can participate in their studies, which at the end [...]

Social Media Metrics

Tine    May 13th, 2008
   Tine
   Published in communities  |  No Comments

I just found Rachel Happe’s Blog www.thesocialorganization.com - how social media is changing communication and organizations. This is not only a very interesting topic, she also provides us with brilliant thoughts, lists, question an further information.
Social Media is one of the most popular buzzwords these days. So how do you put metrics on a blurry [...]

Managing Communities That Work @ SXSW

Tine    March 24th, 2008
   Tine
   Published in communities  |  No Comments

I try to sum up some of the main questions they tried to answer:
- What are community “killers”? They mentioned that the main mistake is assuming that people will participate without being prompted or inspired. Which brings us to the second question:
- What some things you do to drive participation? Stephanie wrote a great [...]

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