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Archive for the ‘Design’ Category

[Marketing] Tine

The first priority of a form: It needs to work!

August 18th, 2008 | published by Tine

I tried to sign up for Linkarena a German social bookmarking site and encountered the following problems. In fact 2 of 4 fields came up with very creative error messages:

1. User name: green -> not taken. great.
2. Email address: “steiss@gmail.com is not a valid email address…”
WHAT??? I’m using it for years now and I have [ Read More → ]

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[Marketing] Tine

If the banner design doesn´t match the target group…

July 17th, 2008 | published by Tine

yuanlaishini88 banner

… just write your specification right on it! It might catch the eye too…
Just found this banner advertisement on http://www.cityweekend.com.cn.
Really cute with the little hearts and the purple color. Now let´s think about the potential target group. Male? Nah! That´s obviously for women only. Age: Thats tricky, but most likely teenagers or housewives above [ Read More → ]

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[Marketing] Tine

Community Revenue and ROI research study

June 9th, 2008 | published by Tine

I just stumbled upon this great study by Forum One Networks. One of their projects is the Online Community Research Network. Why didn’t I find that earlier? The study was made in October 2007… Better late than never. They also provide other interesting stuff and you can participate in their studies, which at the end [ Read More → ]

Posted in Design, Marketing No Comments